therese toohey
logo | website | brochures | templates | stationery | art direction | books
the brief:
I have had the pleasure to work with Therese Toohey in the past, so when she returned with a new design gig, I was excited.
The gig was a bunch of collateral – work book, flyer and a slide deck. But there was one glitch – the logo.
Having a thorough background knowledge of what Therese does (helping professionals to find career freedom) I felt the existing logo didn’t really convey that. So I gave my graphic design opinion which resulted in a redesign being added to the brief.
Before
After
the solution:
Using the existing colours and font with the addition of Therese’s own handwriting, I created a design that expressed her personality and specialty.
Her initials TT, with the addition of a couple of circles, revealed a stick-figure couple dancing arm in arm. Perfect. It spoke freedom, joy, partnership, support, togetherness... nailing exactly what she offers in her work.
scope of work included:
logo
brand identity
website
brochures
books
slide presentation decks
video graphics
art direction
the result:
With pm3 you get an honest appraisal of what you have and what you could have. In this case, a brand spanking new conceptual logo that fits perfectly into the professional and corporate worlds while conveying fun, freedom and breaking barriers.
client feedback:
“Yep, nailed it. LOVE IT! I’m proud to be selling that!”
Website
Slide deck