NORWACS | worth
logo | brand identity | signage | brochure | video
the brief:
The project was bound by the existing colour palette and fonts of parent organisation, Northern Rivers Women & Children’s Services (NORWACS).
Women’s Outreach Trauma Health Services, WORTH, was created for women in outlying areas of Lismore to access support services. Many have been directly flood affected and are suffering trauma and distrust of government bodies.
The brief was to create a warm, professional identity that was inviting and accessible to their audience of women in need.
the solution:
The logo was created by connecting two V’s to form a W and demonstrated in the above video. Using the existing palette, hearts were added to convey warmth, love & support together with the 2 hanging circles revealing 2 humans connecting.
I was then able to deconstruct the graphic elements from the logo to form the program’s identity on a variety of collateral.
Client feedback:
“We could not be happier and I thank you for your openness, collaboration and support throughout this process.”
the result:
A simple and accessible typographical solution that conveyed a successful combination of professionalism with warmth and humanity.
